Secure your brand’s future and provide it with strong protection with our expert trademark registration services. We offer comprehensive guidance and support, ensuring a smooth and successful registration process.
Securing a trademark is essential for protecting your brand and ensuring long-term success in the competitive business landscape. At Excellence Singapore Group, we specialise in trademark registration and renewal in Singapore, offering comprehensive services that safeguard your brand’s identity.
Our expertise in navigating the complex legal landscape helps you avoid costly mistakes and ensures your trademark is registered quickly and efficiently.
Protect your brand by partnering with our trademark agent today.
Why Register a Trademark in Singapore?
Registering a trademark is a crucial step in building and protecting your brand. A trademark grants you exclusive rights to your brand’s name, logo, or slogan, preventing others from using similar marks that could confuse customers or dilute your brand’s value. Here’s why registering a trademark in Singapore is vital for your business:
Legal Protection
A registered trademark gives your brand legal protection against unauthorised use or infringement. Under the Trade Marks Act 1998, registration grants the owner exclusive rights to use the mark in Singapore for the goods or services it is registered under. This gives you the legal basis to take action if another party uses your brand identity without permission, including seeking remedies through the courts.
Brand Recognition
Registration distinguishes your brand in the Singapore market and grants you the right to use the ® symbol. This symbol indicates that the mark is legally protected, unlike the ™ symbol which denotes only an unregistered claim. For customers and business partners, the registered status carries weight.
Market Advantage
Once registered, no other business in Singapore can legally register or use an identical or confusingly similar mark for the same goods and services. This exclusive right establishes your brand’s ownership in the market. A registered trademark also signals to investors and partners that your brand is a protected, legally verified asset, not just a name.
Asset Value
A registered trademark is an intangible intellectual property asset that grows in value alongside your brand. It can be licensed to franchise partners or distributors in exchange for royalties, assigned to another party as part of a business sale, or used as collateral in financing discussions. Registration converts your brand identity into a transferable, monetisable asset.
Protect your brand with our trusted trademark registration services, backed by industry expertise, a strong network, and a high success rate. Unlike low-cost providers, we focus on comprehensive trademark search, expert legal advice, and a seamless registration process to ensure your application meets all regulatory requirements.
Why Choose Us?
- Thorough trademark search and assessment to identify potential conflicts
- Expert consultation to guide you through the registration process
- Handling of all paperwork and submissions for a hassle-free experience
- Strong industry network for smoother approvals and higher success rates
- Careful drafting of your goods and services to reduce the risk of objections
Excellence Singapore Group is listed in the IPGrow service provider directory on GoBusiness, the Singapore Government IP platform run in collaboration with IPOS. View our IPGrow listing.
Let our experts help you secure your trademark with confidence and avoid costly mistakes.
Trademark Registration Process in Singapore
Registering a trademark in Singapore involves several steps, each crucial to ensuring your application is successful. Here’s a step-by-step guide to the process:
Step 1: Initial Application
The process begins by submitting your trademark application to the Intellectual Property Office of Singapore (IPOS). This includes providing details about your trademark, such as its representation and the goods or services it will cover. A thorough review of your application at this stage helps avoid potential issues down the line.
Step 2: Examination and Publication
After submission, IPOS conducts a formal examination to ensure your trademark meets all legal requirements. This includes checking for any conflicts with existing trademarks. If your application passes this stage, it is published in the Trade Marks Journal, allowing third parties to oppose the registration if they believe it infringes on their rights.
Step 3: Approval and Registration
If no opposition is filed or if any opposition is successfully resolved, your trademark will be approved and officially registered. You will receive a certificate of registration that will grant you exclusive rights to use the trademark in Singapore. This registration is typically valid for 10 years from the date of filing, with the option to renew it indefinitely.
Step 4: Post-Registration Obligations
Once registered, it’s important to actively protect and manage your trademark. This includes monitoring for potential infringements, renewing the trademark before it expires, and ensuring ongoing compliance with Singapore’s trademark laws.
For the documents you need, the fees for one or several classes and how long each stage takes, read our guide on how to register a trademark in Singapore.
Our Trademark Registration Services
1. Trademark Search
Before filing your application, we conduct a thorough trademark search to identify any existing trademarks that might conflict with yours. This step minimises the risk of rejection and saves time by addressing potential issues early in the process.
2. Application Preparation
Our team of trademark registration consultants handles all aspects of preparing your trademark application, ensuring that all required information is accurately provided and that your application meets IPOS’s strict guidelines. We also advise on the appropriate classification of goods and services, helping to maximise the protection your trademark receives.
3. Advisory Services
We offer expert advice on trademark strategies, helping you understand the best way to protect your brand. Whether you’re expanding into new markets or facing potential trademark conflicts, our advisory services ensure you make informed decisions that safeguard your brand’s future.
4. Opposition Management
If your trademark application faces opposition, our team can help manage the process. We provide expert representation and guidance to help you with trademark disputes.
5. Post-Registration Services
Our support doesn’t end once your trademark is registered. We offer a range of post-registration services, including trademark renewal. Our goal is to ensure your trademark remains protected and valuable over time.
Why Use Us as Your Trademark Agent
What you get when we handle your trademark, in concrete terms:
- Lower IPOS fees where the list fits: we draft from IPOS’s pre-approved descriptions wherever they fit what you sell, so those classes are filed at the lower official fee, and we tell you before filing if any need custom wording.
- A clearance search before you file: we check the register for identical and similar marks, so you do not pay to file a mark that is likely to be refused or opposed.
- One fixed quote upfront: you know the full cost of our work before anything is filed.
- Objections and oppositions handled: we reply to IPOS examination reports and support you through any opposition, tracking every deadline.
- Renewals kept in our calendar: we keep your trademark in our records and take care of the 10-year renewal. You work with us directly, can ask us anything, and we help you file new marks as your business grows.
- Help with your tax claim: as an accounting firm, our corporate tax team can help you claim qualifying registration costs under IRAS’s Enterprise Innovation Scheme, a 400% tax deduction on up to S$400,000 of qualifying IP registration costs per Year of Assessment.
- Overseas filings from one application: we file through IPOS under the Madrid System to cover several countries at once; our Madrid Protocol guide explains how it works.
Excellence Singapore is a registered corporate service provider that has supported more than 4,000 businesses since 2013.
Global Trademark Registration
Expand your brand’s protection beyond Singapore with our global trademark registration services. We offer expert guidance and support, navigating the complexities of international trademark registration to safeguard your brand worldwide.
When registering a global trademark, there are two primary paths:
- National Registration in Targeted Countries: Register your trademark in each target country for specific territorial protection.
- Madrid Protocol: Utilise the Madrid System for streamlined registration in up to 133 countries through a single application. Our Madrid Protocol guide covers the costs and the risks.
Both approaches offer essential protection, and when you work with our business consulting firm, we guide you through these options. Whether you opt for national registration or the Madrid Protocol, we help you navigate the complexities of each jurisdiction to ensure your brand is safeguarded worldwide.
Trademark Fees in Singapore, Explained
Every trademark application has two cost components: the official IPOS filing fee and the professional fee for the work on your application. The official fee, paid directly to IPOS, is S$280 per class where the goods and services are picked entirely from the pre-approved classification database, or S$410 per class where any custom description is used.
Professional fees are driven by three things: how many classes you file, how complex the clearance search is, and whether IPOS raises objections or a third party opposes your mark along the way. A filing that clears in one pass costs less to manage than one that needs office action responses.
We quote a fixed fee for your filing before anything is submitted, based on your mark and the classes you need, so you know the full cost upfront. No hourly billing, no hidden charges.
Facing a Trademark Opposition or Dispute?
If a third party opposes your application, or a conflicting mark stands in the way of yours, our trademark agents manage the IPOS process for you: preparing and filing the counter-statement or notice of opposition, tracking every deadline, preparing the supporting evidence with you, and negotiating settlement or coexistence agreements where a commercial deal is the faster win.
Read our guide to trademark opposition and invalidation in Singapore, or contact us if a deadline is already running.
Talk to Our Trademark Agents
Tell us your brand and what you sell, and we will tell you which classes you need and give you a fixed quote before anything is filed.
Frequently Asked Questions About Trademark Registration in Singapore
The cost of trademark registration in Singapore primarily consists of government fees, which are paid directly to the Intellectual Property Office of Singapore (IPOS). The fees vary by trademark class. The IPOS government fees for an online application are S$280 per class for applications that use only pre-approved descriptions, and S$410 per class for applications that include custom descriptions. These fees do not include professional service fees from a trademark agent, which can help ensure your application is correctly filed and has a higher chance of success.
In Singapore, a trademark application takes about 9 months to register if it has no deficiency and faces no objection or opposition, according to IPOS. If you need a faster first response, you can request acceleration under IPOS's SG Trade Marks Fast programme when you file Form TM4, for an extra S$200 per class (S$250 per class with custom descriptions): the first examination report, or the notice that your application has been published, then arrives within three to six weeks of filing. The overall timeline may still vary depending on whether objections are raised, if oppositions are filed by third parties, and the number of classes and complexity of the mark. If you need help determining the fastest and most cost effective route, we can advise based on your trademark and target markets.
Yes, you can register a trademark internationally from Singapore using the Madrid System. This system allows you to seek protection in multiple countries through a single application, simplifying the process and providing consistent brand protection across different jurisdictions.
Should you need help with global trademark registration or company incorporation services in Singapore, you can have professionals at Excellence Singapore Group assist you through the process.
If your trademark application is opposed, you will be notified and given the opportunity to respond with a counter-statement within two months of receiving the notice of opposition. You can defend your trademark by providing evidence and arguments to support your claim.
A registered trademark in Singapore lasts for 10 years from the date of application. You can renew it indefinitely in 10-year increments by paying the required renewal fees on time. Timely renewal ensures that your trademark remains protected, allowing you to maintain exclusive rights over your brand.
Professional fees depend on how many classes you file, how complex the clearance search is, and whether objections or oppositions arise along the way. We quote a fixed fee before anything is filed, so you know the full cost upfront. The IPOS filing fees of S$280 or S$410 per class are payable separately.
Yes. The TM symbol can be used on any mark you claim as yours, registered or not. The R symbol in a circle may only be used once the mark is registered. An unregistered mark relies on the common law action of passing off, which is harder and costlier to enforce than a registered trademark.
You file an application through the IPOS Digital Hub with a clear representation of your mark, the classes of goods and services it will cover, and payment of the filing fee of S$280 or S$410 per class. We prepare the classification, run a clearance search first, and file the application for you.
You are not required to use one, but IPOS will not advise you: its Registry of Trade Marks gives no legal advice, including on whether your mark can be registered, and suggests professional advice if you are unsure. That is where the risk sits. A mark close to one already on the register can draw an objection, and if you then give up the application, IPOS does not refund the fees. We run the clearance search, draft your goods and services list, file with IPOS, handle any objection or opposition and keep your renewal date, with one fixed quote before anything is filed. If you have no Singpass, Corppass or address for service in Singapore, an agent can file for you.
A trademark agent checks whether your mark is likely to be registrable, runs a clearance search for similar marks, drafts the list of goods and services in the right classes and files the application with IPOS. If IPOS issues an examination report, the agent prepares the response; if a third party opposes the mark, the agent handles the counter-statement and the deadlines. After registration, the agent keeps the renewal date and files the renewal. We do all of this for our clients, and file overseas through the Madrid System when you expand.
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