What Is the PDPA?

The Personal Data Protection Act (PDPA) is Singapore’s primary law governing the collection, use, disclosure, and care of personal data. It applies to all organisations operating in Singapore — including SMEs, startups, and foreign entities — that collect personal data from customers, employees, or business partners.

Non-compliance with the PDPA can lead to regulatory investigations, fines, and reputational damage. As data privacy expectations rise globally, PDPA compliance is not just about avoiding penalties — it’s about earning your stakeholders’ trust.


Who Needs to Comply With the PDPA?

The PDPA applies to:

  • All businesses, regardless of size or sector, that handle personal data

  • Singapore-based entities and foreign companies operating here

  • Businesses collecting data from individuals in Singapore

Examples of personal data include names, NRIC numbers, contact details, IP addresses, CCTV recordings, and employment records.

Even simple activities like maintaining customer mailing lists or employee records fall under the scope of the PDPA.


Key PDPA Obligations for Businesses

  1. Consent Obligation
    Organisations must obtain clear and informed consent before collecting or using personal data.

  2. Purpose Limitation
    Data must only be used for the purpose stated when it was collected.

  3. Notification Obligation
    Individuals must be informed of why their data is being collected and how it will be used.

  4. Access and Correction
    Individuals have the right to access their data and request corrections if inaccurate.

  5. Protection Obligation
    Businesses must protect personal data from unauthorised access, modification, or loss.

  6. Retention Limitation
    Data must not be retained longer than necessary.

  7. Transfer Limitation
    Cross-border data transfers must meet protection standards.

  8. Data Breach Notification Obligation
    Mandatory reporting to the PDPC and affected individuals if a significant data breach occurs.

  9. Designation of a Data Protection Officer (DPO)
    Every organisation must appoint a DPO to oversee compliance.


Penalties for Non-Compliance

The Personal Data Protection Commission (PDPC) has the authority to:

  • Impose fines of up to S$1 million or 10% of annual turnover (whichever is higher)

  • Issue directions to stop data collection or usage

  • Order data deletion or correction

  • Publicly name non-compliant businesses

These consequences highlight the importance of proactive compliance.


Common PDPA Violations

  • Collecting personal data without clear consent

  • Sending marketing messages without opt-in approval

  • Failing to appoint a DPO

  • Weak data security measures (e.g., using unsecured spreadsheets)

  • Delayed or incomplete response to access/correction requests


How Excellence Singapore Helps You Stay Compliant

Our PDPA compliance services include:

  • PDPA readiness assessment and gap analysis

  • Drafting of data protection policies and procedures

  • Appointment or training of an internal Data Protection Officer

  • Employee awareness workshops and best practice guidelines

  • Review of consent forms, privacy notices, and customer communications

  • Advisory on data breach protocols and incident response

Whether you’re just starting out or need to upgrade your policies, we offer tailored solutions based on your business size and industry.


Beyond PDPA: Full Corporate Compliance

Our support also covers:

  • Company secretarial services

  • Employment contracts and HR policies

  • Accounting and tax filing

  • Licensing and business permits

  • Virtual office and registered address services

All-in-one compliance ensures you’re protected across every regulatory front.


Conclusion: Make Data Protection Your Business Standard

In today’s digital world, personal data is a powerful asset — and a serious liability if mishandled. PDPA compliance not only protects your business legally but also strengthens customer and employee confidence.

Contact us to start your PDPA compliance journey or learn more about our corporate compliance solutions.